G324 Advanced Portfolio in
Media
Research and Planning
Minimal Level 1 0–7 marks Basic
Level 2 8–11 marks Proficient
Level 3 12–15 Excellent
Level 4 16–20
·
There is minimal
research into similar products and a potential target audience.
·
There is minimal
organisation of actors, locations, costumes or props.
·
There is minimal
work on shotlists, layouts, drafting, scripting or storyboarding.
·
Time management
may be very poor.
·
There is minimal
care in the presentation of the research and planning.
·
There is minimal
skill in the use of digital technology or ICT in the presentation.
·
There are minimal
communication skills.
Marking Criteria for Evaluation
Each candidate will evaluate
and reflect on the creative process and their experience of it. Candidates will
evaluate their work electronically. The format of the evaluation has some
flexibility and its form can be negotiated between teacher and student: it may
take place with individual candidates or with the production group as a whole,
or each individual candidate or production group may make a formal or informal
presentation to the whole class.
The questions that must be
addressed in the evaluation are:
1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
2. How effective is the combination of your main product
and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the
construction and research, planning and evaluation stages?
Minimal Level 1 0–7 marks Basic Level 2
8–11 marks Proficient Level
3 12–15 Excellent
Level 4 16–20
·
There is minimal
understanding of the forms and conventions used in the productions.
·
There is minimal
understanding of the role and use of new media in various stages of the
production.
·
There is minimal
understanding of the combination of main product and ancillary texts.
·
There is minimal
understanding of the significance of audience feedback.
·
There is minimal
skill in choice of form in which to present the evaluation.
·
There is minimal
ability to communicate.
·
There is minimal
use of digital technology or ICT in the evaluation.
Film/Television/Video
Marking Criteria for the Media
Text
In this piece of work, in terms
of production 40 marks will be allocated to the main task and 10 marks each for
the two ancillary tasks. In arriving at these marks, centres should use the
relevant mark scheme below for whichever media is being assessed. Within the
section of the main task, centres should consider the relationship between the
tasks and ensure that a sense of brand identity across the package is evident.
This should be taken into account at this stage.
Where candidates have worked in
groups, the teacher is asked to indicate clearly on the mark sheets any
differences in the contributions made by each individual to the group’s work.
The teacher should also make clear on the mark sheet the quality of the brand
identity across the package as a whole.
|
In arriving at a level, teachers are advised to
adopt a ‘best fit’ approach. Main Task
|
Subsidiary Task
|
|
Level One
|
0 – 14 marks
|
0 – 3 marks
|
|
Level Two
|
15 – 23 marks
|
4 – 6 marks
|
|
Level Three
|
24 – 31 marks
|
7 – 8 marks
|
|
Level Four
|
32 – 40 marks
|
9 – 10 marks
|
|
|
|
|
Level 1 Minimal
Work likely to be unfinished.
There is evidence of minimal
ability in the creative use of any of the following technical skills:
·
the ability to
hold a shot steady;
·
framing a shot
appropriately;
·
using a variety
of shot distances as appropriate;
·
shooting material
appropriate to the task set;
·
selecting
mise-en-scène;
·
editing so that
meaning is apparent to the viewer;
·
using varied shot
transitions, captions and other effects selectively and appropriately;
·
using sound with
images and editing appropriately.
Where a candidate has worked in
a group, there is only minimal evidence of a contribution to construction.
Level 2 Basic
Level 3 Proficient
Level 4 Excellent
